Knowing how to sell is the first and most critical step in making money. Cash flow is and will always be king in any business. Sadly, many people have no idea how to sell. This is not because they cannot sell but more because they didn’t bother to learn how to do it right.
If you want to make more money through selling, here are some of the biggest blunders in sales that you must avoid at all cost.
You Don’t Charge Enough
It is actually pretty simple – you will never sell more if you don’t even charge enough in the first place. If you want to be at the top of the pack in your niche or industry, you have to make sure that you charge accordingly. For example, if you run an ecommerce SEO agency, you need to charge your clients accordingly, since you have a lot of things to do to optimise their websites.
You Don’t Manage Expectations
In the world of sales, one of the most important things you have to learn is how to manage the expectations of your clients. The fastest and easiest way for you to lose a client is overpromise and under-deliver. When your client is not satisfied, more often than not, it is because you didn’t prepare them properly.
When you are working as a salesperson, it might be a bit tricky since the sales material is out of your control. However, if you are running your own business, there is simply no room for excuses. When you overpromise, you can earn money within a short period of time but this will cost you more in the long term.
You will lose your referrals and lose what should have been long term continuous revenue. The worst is that it can even damage your reputation, which is the last thing you want in this modern digital age. Managing client expectations is not only ethical because it will also help you make more money down the road.
You Don’t Indicate Your Price Upfront
You will never be paid if your clients don’t even know your price. This is very common in online businesses today. Every time someone is interested in your products or services, the first thing they want to see is none other than the price.
Everything about your business should be upfront, specifically the price. Not being straightforward might do you more harm than good. Not being transparent can be a serious problem and even more so if you don’t offer the same price to everyone. This is why you need to be as transparent as you can get. Make sure that people know your prices and you can expect to get paid if your offer is good.
You Don’t Ask for Referrals
When it comes to sales, it all boils down to asking. It would never hurt you to ask for a referral from a satisfied client. In fact, this can help you out. You can make the deal sweeter with an affiliate commission so your client can turn into your own instant salesman. Referrals, particularly for premium services or products, are among if not the best way to gain more new business.
In a nutshell, stay away from these mistakes and make more sales in no time at all!